Matt Malouf is a passionate , speaker, , and entrepreneur on a mission to help entrepreneurs around the world break the shackles of mediocrity and reach new levels of personal and business success.
Barbara Turley is the Founder & CEO of The Virtual Hub, a company that specializes in recruiting, training, and managing superstar ‘Virtual Assistants’ in the social media, digital marketing, and systems automation space.
How Brian Casel, Founder of Audience Ops, Has Built a Virtual Team of Specialists to Help Grow His Online Content Marketing Business
How Brian Casel, Founder of Audience Ops, Has Built a Virtual Team of Specialists to Help Grow His Online Content Marketing Business
In this episode, special guest and founder of Audience Ops, Brian Casel, shares with us his experience of building a virtual team of content marketing specialists and how you may not always get it right the first time.
Brian reveals that in order to grow a successful business in today’s constantly evolving marketplace, business owners must remain responsive and ensure their own businesses continue to evolve.
Some of the areas covered include:
The initial challenges faced when building a virtual team of specialists
Why systems and processes are so important in building your team up for success
The need for effective communication tools within your virtual team
Ensuring you have a sound onboarding and training process for new recruits
Let us know what your key takeout has been from this episode and join the continuing conversation over in the Virtual Success Facebook Group.
Resources mentioned in this show:
Audience Ops
Casjam
Slack
Trello
Help Scout
In this episode:
02:28 – Who is Brian Casel?
05:57 – Initial challenges with building teams
09:55 – The importance of systems and processes
12:14 – Do you need a VA or someone else?
13:04 – Firing yourself from business processes
14:48 – Business processes are constantly evolving
16:50 – Brian’s business processes
22:30 – Challenges of bringing new people into your team
25:42 – Getting the onboarding process right
26:36 – How to deal with an underperforming team member
27:48 – Have your team suggest ways to improve processes
29:56 – Outsourcing a task that requires talent or expertise
33:18 – The need for good online content
35:37 – Brian’s #1 tool that has streamlined his business
40:20 – Wrapping things up
