How Matthew Barby, Global Head of Growth & SEO at HubSpot, Is Leveraging Specialist Virtual Teams To Drive Business Growth And Ultimately, Business Success

Matt Malouf is a passionate , speaker, , and entrepreneur on a mission to help entrepreneurs around the world break the shackles of mediocrity and reach new levels of personal and business success.
Barbara Turley is the Founder & CEO of The Virtual Hub, a company that specializes in recruiting, training, and managing superstar ‘Virtual Assistants’ in the social media, digital marketing, and systems automation space.

How Matthew Barby, Global Head of Growth & SEO at HubSpot, Is Leveraging Specialist Virtual Teams To Drive Business Growth And Ultimately, Business Success

In this episode, special guest Matthew Barby, an award winning blogger, industry speaker, and lecturer, shares his experiences in creating and working with specialist virtual teams and how when you commit to making it work, can lead to exponential growth and success for your business.

Many entrepreneurs fall into the trap of ‘trying to do it all’.

When used effectively, virtual teams can be very powerful; and Matthew knows this all too well. This episode is full of tips and insights from Matthew on how to approach the task of building specialist virtual teams to perform tasks within your business and how to leverage these teams to their greatest potential.

Some of the areas he covers are:

Why having teams of specialists allows you to focus on things you love doing
The importance of a having stringent screening process for team members
Making sure you commit the time upfront to training team members so as to build rapport with them
Understanding the value of Virtual Teams to your business
His top three tips for anyone starting out with virtual teams

Let us know what your key takeout has been from this episode and join the continuing conversation over in the Virtual Success Facebook Group.

In this episode:

02:48 – Trying to do far too much?!
04:20 – The challenges
05:51 – Cheapest isn’t always best
07:58 – Commit to making it work
08:42 – Building teams of highly specialized people
11:28 – Prove the process can work for one small task
12:33 – Replicate the process
13:54 – Don’t rush through training up team members
15:45 – Complementary skill sets within the team
17:55 – Document your processes
19:58 – How can specialist team members add value?
24:09 – Growing the team
26:28 – Refining the process
28:46 – Spend the time to find the right people
29:31 – Project-based roles vs. Retainer-based roles
32:04 – Key selection criteria
32:27 – Nice-to-haves
33:19 – Absolute deal-breakers
34:03 – Trying to find your ‘silver bullet’
36:09 – Understanding the value of virtual teams
41:06 – Matthew’s three top tips when starting out
41:27 – One – Start off small
42:08 – Two – Strong selection criteria
42:49 – Three – “Treat people like people”
43:48 – Wrapping things up

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